About Our Company

Lovan General Trading Company was established in 2004 by Mr. Jamal Aldeen Tarah. In its early years, the company quickly became a leading player in Iraq's paint industry, building strong partnerships with major brands such as Betek , FilliBoya and Nippon Paint.

Today, under the leadership of Mr. Lawand Tarah, serving as both CEO and General Manager, Lovan Company is the official distributor of Betek and Nippon Paints in the southern region of Iraq, from Mosul to Basra. We import directly from the factories in Gebze, Turkey, and take full responsibility for supply, distribution, and customer support within our territory. Our mission is to provide high-quality paints, exceptional service, and reliable delivery to clients and partners across Iraq, building lasting relationships based on trust and excellence.